Databases and Relationships.

Here's a revised version that keeps your "some things don't change" structure but adds a section on how technology speed and AI have changed the landscape:

Greg has been living and breathing customer databases since the mid-80s, working internationally and locally with businesses ranging from one-man bands to some of the world's largest organisations.

Some things don't change. CRM has always been about:

• understanding what your customers need and want (not always the same thing)

• understanding what you can and should provide to those customers

• understanding the journey of customer data through your organisation

• having processes and a culture in place that enables you to deliver

• having technologies in place that will support and enhance all of the above

But the pace has changed completely. In the "pre-internet" days, the focus was on looking for — or even creating — technology solutions to address particular problems. Solutions evolved slowly; you had time to plan, build, and bed in a system over months or years.

Today, lack of technology is rarely the issue. Technology now moves faster than most organisations can absorb it — and AI has accelerated that curve again. New capability arrives in weeks, not years. The real question has shifted from "can we build this?" to "is the technology we've already got actually delivering — and are we keeping pace with what it can now do?"

Today's database focus needs to be on four things:

• What are the relationships your organisation wants

• What are the processes needed to support those relationships

• What data is required, and what does its journey look like to support those processes and relationships

• Ensuring you have access to a resource that understands your processes, your data, and your chosen technologies — including AI — and can keep all of these in sync as they change faster than ever

Anyone (with a little bit of training) can implement a software package. Increasingly, anyone can turn on an AI feature too. But not everyone can make either one actually deliver on the above — and fewer still can keep it delivering as the pace of change keeps accelerating.

Want me to adjust the tone (more/less AI emphasis), trim the length, or go ahead and help you place this into the actual page?

Manukau Road Consulting

In 2012, after many years of senior sales, marketing and management experience with Customer Management systems, Greg Devine established  Manukau Road Consulting. 

Manukau Road Consulting's focus is on putting Greg's  experience (historical, recent and current) to practical use assisting businesses, in particular non profits, as they move forward in a rapidly changing technology landscape.

Greg's experience means he becomes involved (if required) in multiple areas from the strategic level through to a practical focus on processes and technology to deliver results. 

• Years of CRM delivery experience
• Experience across a range of industries
• Practical,hands on experience in the non profit sector
• Extensive experience in the Insurance and Telco space
• Years of Salesforce Administrator experience 
• A track record as a pioneer in the introduction of technologies and concepts to the marketplace that have overtime become “no brainer” technologies in everyday business life.